Mission

Mission

The federal brand architecture pursues five strategic goals that flow directly from the government’s commitments to a better citizen experience with the administration.

A recognisable federal identity

Citizens do not always distinguish federal from regional or local. A shared visual identity makes the federal government immediately recognisable — on a letter, on a website, in a campaign. This strengthens both legibility and credibility.

Visibility in an era of disinformation

A coherent federal signature is a trust anchor. In a digital landscape where disinformation spreads quickly, a shared and verified visual identity helps distinguish official communication from imitations.

Better user experience

Accessible typography, sufficient contrast (WCAG 2.1 AA), clear hierarchy. The brand system is designed for inclusivity from the ground up — not as an afterthought, but as a technical constraint enforced at the token level itself.

Efficiency through collaboration

One source of templates, one source of guidelines, one source of assets. Communication teams in small and large institutions save time, which can be invested in content rather than layout.

Sustainability and adaptability

The system is built on open standards (DTCG 2025.10, EUPL where possible) and is therefore future-proof. A new institution, a new channel, a new language — the system can grow without rebuilding the foundation.