Federal Brand System One brand for the federal government
Last updated: 2026-05-06

Values

Three values, four media

Sober

Federal communication is not loud. White is an active choice. Hierarchy emerges from typography, not from colour accents. The Belgian tricolour accent is rarely used — and when it is, it is used with intent.

Accessible

Accessible in the strict sense — WCAG 2.1 AA as a minimum, AAA where feasible. Accessible also in a broader sense — plain language, predictable layout, recognisable patterns.

Open

The source code of the brand system is public. The tokens are machine-readable. AI assistants can read and apply the rules. Vendor lock-in is explicitly avoided by choosing open formats wherever they suffice technically.