Federal Brand System One brand for the federal government
Last updated: 2026-05-06

Logo usage

Logo usage

The federal logo has three components: the mark (the symbol), the wordmark (the typeset name) and the lockup (the assembly of mark + wordmark + optional institution name).

Clear-space

A free zone equal to at least the height of the mark (X) applies around the logo. No other text, image or graphic element may be placed in that zone.

Minimum size

Medium Minimum width
Digital screen 96 px
A4 print 18 mm
Business card 12 mm
Favicon 32 × 32 px

Below these sizes, only the mark is used, not the full lockup.

Co-branding

When the federal logo appears next to another logo (institution, campaign partner, international cooperation), the following rules apply:

  • the federal logo is placed on the left, or above in vertical compositions;
  • the separation between the two logos is a thin vertical line (1 px on screen, 0.5 pt in print);
  • both logos share the same optical height (not necessarily the same physical height — the mark is balanced visually).

Do and don’t

Do Don’t
Place the logo on a plain background Logo over a busy photograph
Use the official colour version (blue or white) Fabricate your own colour versions
Use the lockup as a whole Move mark and wordmark separately
Respect the minimum size Reduce the logo to illegibility
Preserve clear-space Place text within the X zone